Why and How to Rebrand Your Business – Or Not

July 15, 2015 Stacy Adams

Are you feeling a little apprehensive about whether or not you should go ahead with it? So you’re wondering how to go about rebranding your business? You surely don’t want to take a chance with that, do you? There have been some spectacular rebranding failures in the past. The most prominent one was that of Gap Inc., one of the most famous American clothing brands.

10 Steps to Starting Your Own Business

June 19, 2015 Stacy Adams

So you’re planning to start your own business? Pull up your socks and hold your breath in. Being an entrepreneur sure feels great but success usually doesn’t come easy. Mostly. It is therefore important for you to decide if this is something you really want to do.

Logo Design Tips: Illustrator Vs Photoshop

May 28, 2015 Stacy Adams

We’re all familiar with Photoshop and Illustrator, two of the most popular graphic design tools from Adobe. They come bundled in the Adobe Creative Suite available for purchase. Even if you’re not well aware of Adobe Illustrator

Color Code – A Guide to Color Selection for Brands

May 21, 2015 Stacy Adams

Brands are inextricably intertwined with the use of colors. Colors add instantaneous voice to the brand and conveys message with adding meaning to the value of it. We perceive a lot more from a single image as it can be comprehended all it once in a very short window of time compared to words (reading and hearing).

50 Questions for Logo Design

May 13, 2015 Stacy Adams

Designing a logo requires absolute and clear knowledge of the message. Not only is this imperative to the design and creation of brand identity, it can be a difficult task if not performed right. In order to be one with the client you need ask the right questions.

Logo Design – Vector vs Raster

May 7, 2015 Stacy Adams

All the digital images fall under two broad categories; raster and vector. For logo designers, it’s a conundrum of design types and on that note; brood over trends that govern the logo design procedure in the market. It cannot be simply labeled

Web Design Events 2015

April 29, 2015 Stacy Adams

2014 was a year of many web design events. Constant involvement from the industry gurus improved the overall experience for attendees. Lots of new and upcoming designers gain unequivocal edge from these gatherings. Continuing the multi faceted foray of events from 2014, 2015 so far has its roster full.

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